Wednesday, March 26, 2008

Canon: Can't


Quality is just a touch on Command Q away.

Original here. Thanks to Manuel!

28 comments:

Anonymous said...

I don't get this one at all.

Anonymous said...

i think it's the mirrored cam on the surface...

Jayce said...

And THAT is why I own a Nikon. The perspective on the rear camera is completely wrong even if you remove the reflections from the equation. Terrible.

Anonymous said...

I own a Nikon and Cannon. The problem is the add people not the cameras. Maybe the add people don't have cameras.

mai9 said...

reflections have always been like this, you just see half the object. That's why I look so thin on the mirror :)

romeosrant said...

As a web designer, I understand completely what you are talking about with photoshop errors. They are everywhere! Love the site, great work!

Anonymous said...

Oi sou do Brazil,adoro o seu blog, parabéns!great!!!

sofar said...

The cameras were originally shot at such a low angle that just flipping them upside-down for the reflection would have been pretty convincing.

Jordan said...

The real question is why anyone thinks a background of Detroit (even if it is one of the nicest buildings left) is going to sell anything...

Lim Leng Hiong said...

Impossible foreshortening, great catch! Love your site, keep the good stuff coming!

realityfish.com said...

Dude... it's a camera ad. You'd think that *they'd* make some effort to get it right...

Anonymous said...

@jayce: "And THAT is why I own a Nikon."

Really? THAT'S why? Not quality, innovation, dependability? But because Canon has a crappy ad?

MrBaconpants said...

I love this site. I wish the blog had a better design. (But its not big deal content is KING).

If you want to get this site on its own domain let me know. I would gladly help.

I hope none of the stuff I photoshop makes it on this site. hehe.

Keep up the good work.

Jayce said...

@ Anonymous - At least Nikon make an effort with their ads! For me, this is just another black mark against Canon, I'm afraid, but then I am a Photoshop nerd and can't stand bad advertising.

Orangetiki said...

Makes me hold my EOS Elan II Very tightly, and never want to let go (it's a film camera.)

Lia said...

Lol, I assumed that the error was the copy; "Quality is Just a Touch Away" implied, to me at least, that the camera is nearly a quality product, but not quite.

Anonymous said...

That was my first thought too: "Quality is just a touch away" from you, Canon, or you, add designer...

I am from Spain and I also love this blog. Superb!

Anonymous said...

The color of the "450D" label doesn't seem like it's the same color in the reflection...like it's from a different camera. Am I right?

Anonymous said...

LOVE this blog. This could become as big as PerezHilton!

dan m said...

this ad reminds me of chinese users manuals, does anybody get that feeling? is it the font or what?

Anonymous said...

Jordan: It's actually the Bonaventure Hotel in Los Angeles...

lorrwill said...

This one looks like an inexperienced person did it (and, as usual, one who is not a photographer at all). At least they got the basics.

Um okay I am trying to be nice, here.

David said...

Anonymous is correct, This camera is known as the Rebel Kiss X2 in Japan, The 450D logo is clearly shopped on!

This is coming from a proud Canon 40D shooter!

Tony said...

The reason I like this disaster so much is not because of the absurd reflections, though thye do raise an eyebrow. Or two. It's the professed importance of "Quality", but the layout, typeface, image, background and palette all scream "cheap CNN ident, circa 1983". That should be "rejected cheap CNN ident, circa 1983".

Anonymous said...

Jordan said...

The real question is why anyone thinks a background of Detroit (even if it is one of the nicest buildings left) is going to sell anything...

No doubt! But the RenCen does look good...

Anonymous said...

Detroit? Looks more like the Bonaventure in LA, with a color wash.

Mut said...

@ anonymous:

It's known as the 450D in Europe, the Rebel XSi in the USA and the Rebel Kiss X2 in Japan.

Anonymous said...

It looks like the cameras might actually be vector images or cheap 3D models.