When the Web 2.0 "shiny table" has filtered down to car ads, you know it's over. Perspective? Pah!
Thanks to Julius in Germany!
Photoshopaholics
Subscribe
Posts
Comments
Tuesday, April 8, 2008
Renault: This Internet Sure Is Shiny
Subscribe to:
Post Comments (Atom)
32 comments:
I work for an ad' agency dealing with a large electronics company. We were given a series of product shots to use, the company product JPGs shipped out to partners around the world of a product still in development. We tried to point out that if you wanted a reflection you had to photograph the underneath of the product but the client didn't get it. Good job their university and MBAs taught them enough to avoid dealing with issues like light and physics ;-)
nice one !
Hehehe... That's all I can say.
You do realise that most of the time this sort of thing is probably deliberate. They don't really want to show the bottom/undercarriage of the car. No one buys a car for what it looks like underneath.
I'm a graphic and ad designer for a small newspaper / print shop, and I'm glad to see I'm not the only one who is annoyed by the (very overused) trend of merely flipping an image and acting as though it is an actual reflection.
"You do realise that most of the time this sort of thing is probably deliberate."
the front wheel doesn't even meet with the 'reflection', i doubt that's intentional.
It might be annoying, but I am pretty sure it is deliberate when they do the fake reflections. It is not really a "mistake", so much as "bad taste".
No one's saying it's a "mistake," they are saying it's POORLY DONE.
This blog is awesome, even if it's commenters are often dicks.
hey ted, I hope you don't speak for yourself. I personally think you're a nice guy.
The airbrushed shadow is pointless too, a surface that shiny wouldn't have a shadow cast on it.
Kenny makes an interesting point.
http://www.imdb.com/media/rm25992192/tt0119807
i love you ted! you are right on. down with the dicks!
Ew, Sloppy work.
Here's an even worse example:
http://eur.a1.yimg.com/eur.yimg.com/a/eu/any/offersmonster425x600uk1.gif
Oops... Picture here
wow! that's one piece of shite. maybe the offersmonster chew off the designer's hands.
Ummm.... the front tire doesn't touch it's reflection. Is th car jumping over something?
You don't need a photo of underneath the car. It would be very easy to recreate in photoshop, especially because under the car is dark, so the reflection wouldn't have details.
looks like a car sandwich. Poorly brushed drop shadow between two slices of Car. mmmm...... pooperific
Excellent find as always
dont understand
don't you get it?
this car is flat ... like earth is!
Wow, Tephlon, that definitely IS worse. It's amazingly bad!
i wouldnt call it a "mistake" but it is definitely a disaster!
Some of you need to look up the definition of "disaster": " a calamitous event, esp. one occurring suddenly and causing great loss of life, damage, or hardship, as a flood, airplane crash, or business failure. " Taken from http://dictionary.reference.com/browse/disaster
Most of the photoshop work on this page is not very good, but I don't spell very well, and I would hope that you don't think my spelling is "disastrous."
What would be a Photoshop disaster is the one the Bush administration used when they photoshop'ed the word Al-Qaeda onto Iraq, or misspelled Afghanistan "I-R-A-Q".
Your blog has a promising title, but its a lie, like Santa Claus.
yeah, disaster also has the informal meaning "FAILURE." dick. oops, i guess that was informal too.
Come on ..... its never meant to be an actual 'real life' reflection. It was done to make a nice looking image, and therefore a successful ad.
I'll agree with you that they failed at making a nice looking image and a nice looking ad.
I've been inspired by your blog. I might go complain to George Lucas that his depiction of space travel was wrong now, how dare he make something that isn't real to life!!
p.s. A lot of the errors in you posts are true, but don't begin to assume you know what the designer was thinking when they were making the image. As my mother always told me 'assumption is the mother of all fuck ups'
So for all those people complaining about the reflection.
Have a look at the reflection of a mountain on a lake. Its an exact flipped replicate. Not some under the mountain image like you want.
There are many types of reflection out there to use. Just remember that before you begin you're brilliant appraisals.
Hey, you're giving us anonymous respsonders a bad name! If that was deliberate, then the artist (and I use that word in the loosest sense) lives in hyperspace or someplace where physical laws are not as we know them here on Earth. To put it in current parlance: it is full of FAIL.
Sorry, but that's NOT the way to, "...make a nice looking image, and therefore a successful ad." It is a way to say, "We're too cheap to get someone who knows what they're doing, and the art director is a fraud."
Read the full post buddy.
They clearly said they agreed it looked shit.
I agree with him/her that you don't need to base your design within the realistic physical realms to be good.
If it looks good then use it.
Only starting out designers would fall back on reflections anyway,
This is a prime example of why some folks should not have access to photoshop.
I would fire the person who handed me that image to use in an advertisement.
What I want to know is why do used car salesman yell so much on the boob tube.
I second that notion of the reflection of a mountain in a lake.
Thats the kind of reflection this designer was going for. Didn't pull it off, and that black shadow is ghastly. In fact the shadow probably takes attention away from the poor lining up of the reflection.
By the way, if you are firing a designer for giving you this one off image, i think they would be the lucky one for not having to work for an asshole. If its a poor image in a long line than give the marching orders. Having several designers working underneath me I know that even the best designers have bad days, and alot of errors can be attributed to time restraints and work overload.
These comments about these "bad" reflections are even more cornier than the ad...
Any commerical ARTIST with any self respect just has to ask YOU the question and say...
"ever hear of creative license??? I like to make my reflections intentionally FUCKED UP to get my photo NOTICED!!!...
people who stick with the rules of reality with their PHOTOSHOPWORK....are computer DORKS!!!
yeah that's bad. but you shouldnt hate on the whole vertical-flip reflection, it works fine in cases when the object you are you creating a reflection for is very flat, as in it doesnt have much depth, and therefore not much to show as an "underneath". still, some fades and shadows would help this situation
Post a Comment