Tuesday, July 1, 2008

Kmart: Toys For Children Slashed In Half


Kmart (the Oz variety) has a refreshingly direct way of getting kids to fit into their ads. Cut them in half. You're a fireman. Tough it out.

Original here! Kudos to Nigel H!

42 comments:

Warren said...

Not sure I'd call that a disaster so much as an attempt to be cute. It didn't work very well, but at least it's not as horrible as leaving half a bureau erased.

Paul said...

why? don't you have half a child? they're cool, can't run when they break something You can smack them without leaving the sofa!

Anonymous said...

Yeah, I don't think I'd call this one a disaster either. It looks like they were trying to make the kid look like one of the "Little People". They didn't do that bad...

Anonymous said...

You KNOW somewhere on that ad there is fine print that says: "Child will not actually fit in Little People firetruck"

Craine said...

hehe "little people"

david said...

Perfectly consistent. The kids in the logo don't have lower torsos. Why have a model any different?

Loner Gamer said...

First they slashed prices in half... Now, they cut off a kid. What's next K-Mart? Huh... What's next?!

Max said...

You know the score, pal; if you're not (half) a fireman, you're little people.

Stephanie said...

The second I saw this it made me laugh (In fact, I'm still laughing). It's not that it's a complete PS disaster, the kid is cut out and superimposed ok. It's that it's completely ridiculous. Can you imagine that marketing meeting...
"OOOOO, what if we put a real kid in the basket of the toy boom truck?? Wouldn't that be just sooo much fun?!" The funny part is that everyone else agreed!

http://www.rendasoft.com said...

muito bom - parabens

Anonymous said...

I think some people are missing the point (as usual): THE KID HAS NO LEGS.

That's not "an attempt to be cute" is it?

Though perhaps there should be more disabled kids in the media, but that's a debate for another forum...

Tracy said...

And now in the Kmart office the designer was told "You're fired,man. Tough it out."

Pesto Bong said...

Jeez, people. They were just having a bit of fun with the layout. I think it's cute. You know... not every image produced in the world has to be ultra-realistic. Crazy, huh!? This does not qualify as a PS Disaster.

Ron Avitzur said...

That's more that half a child. I think we found the proverbial 0.7 children from the 2.7 average.

Anonymous said...

The sad thing is, some idiot is going to cry "false advertising," thinking the toy is big enough for his/her kid to fit inside.

Bill In Asheville said...

That is why Michael Jackson went shopping at K-Mart... he heard that boy's underwear was half off?

Anonymous said...

Not a mistake (I think) in the traditional sense, but definitely meets the, "Have you seen a truly awful piece of Photoshop work?" and "...senseless comping..." requirements.

Fnarf said...

I imagine Kmart's art slaves are expected to spend about three seconds per picture. If the entire page takes longer than half an hour, heads will roll. Newspaper flyer ads aren't the biggest priority in the world.

Jeow said...

My ribs hurt from laughing at... 1:40am

designerdisasters said...

thats a liitle but harsh. there's no attempt to decive with this photoshoping. so i'd give that one a pass.

Oliver said...

*lol*

Anonymous said...

I don't know why... but I'm imagining that kids legs all compacted and spring loaded like a jack in the box.

leatherargento said...

@ paul:

I can't wait to hear your comment when Ozzie Toys 'R' Us's PS people make a little girl "cute" like Barbie: By (through Photoshop, natch)fusing her fingers, poking a hole through the ring digit of her left hand and shoving a cubic zirconium on a plastic tomato-plant stake through it, gouging holes in her mandible for matching earrings, surgically shortening her calf tendons and sharpening the balls of all her toes, fusing the toes, articulating her figure, erasing her navel, putting permanent beach-gal makeup on her skin and an everlasting "Ting!" mark in the margins of each cornea, then cloning the Fantana-wear their friends loaned them onto her. Then when they get done with that they can PS some more useless X-Men together on their little, tiny, eensy-weensy pe-- Uhm, memory sticks. Whee. Mangwed chiwdwen awe adowwabwe. Simpwy iwwesistable to pinch theiw bloody wemains. Scwew you, Toys 'W' Us, Awstwawia! You awe despicabwe!

leatherargento said...

Sowwy. I meant "K-Mawt." I'm just a widdwe kid!

Snowroller said...

A meat grinder?

Anonymous said...

you know, sad thing is, there is a true story behind this. it's a kid without legs. k-mart did this to make him happy for one day.

you are despicable people!

Keira said...

What a point!! But toys are looking awesome!!

Allie said...

anonymous 11.40am - me too! For Sale!! Human Jack in the Box. Children bred for best jack-in-the-box results! Child may vary.

Anonymous said...

Nah, not one of the best ones. Still gave me a chuckle

Anonymous said...

That's not a disaster.

I can do that with my kid right now.

Thom Dinsdale said...

Well none of the kids in the logo have legs.. So why should the model? Onward and upward I say!

Vehzel said...

He is La Sole´s son... Or Belial´s... who knows?...

BigPappa said...

Yeah, aren't "little people" actually "half people?"

Tony said...

Half kids are fun. my daughter is a half kid. She's called Pam (used to be Pamela)

Anonymous said...

Hey that fire truck's only about 3 inches tall!!

Anonymous said...

Not a disaster at all. You're losing your edge.

Anonymous said...

I think some people are missing the point (as usual): THE KID HAS NO LEGS.

That's not "an attempt to be cute" is it?


Sadly, yes. I think it is. The artist shouldn't be shot for doing a bad job, but rather for thinking that this would be a good idea.

Then, if time permits, shot for the bad job.

Anonymous said...

Son tremendos pajeros. Un humor más rebuscado que pierde toda la gracia. Arriba y aflojen la muñeca

WissyWig said...

I guess this is what they mean when they talk about having 2.5 kids.

Anonymous said...

The correct term is Hemicorporectomy

Anonymous said...

"You're a fireman. Tough it out!"

ROTFL

Yes, it qualifies, dipshits. If you have to cut the kid's legs off to make the toy plausible...

Lorien Moore said...

MEAT GRINDER