Lovely comping, at an almost professional level. Now I'm not an expert in the field of marketing, but isn't it generally considered to be a bad idea to show smoke pouring out of your merchandise?
Props to Phillip! Original is here!
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Thursday, May 14, 2009
B&H: These Cameras Are Hot!
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51 comments:
The laws of perspective do not apply here.
crap! call the firemen! lol :)
The magic smoke is escaping!
This reminds me of watching the old movies with the old special effects. I was 11 when Clash of the Titans came out and the FX were appropriate for the 1950s or so. If you are using old, fake-looking FX to be ironic or historically accurate, that's cool. But if you're trying to be technologically up-to-date and just failing, well... You're failing.
I would call this more of a bad advertising choice than a psd, the cameras are smoking like smoking guns.
yea i 2nd keithbradley. Definitely a bad decision. I dont' think a lot of consumers will get the parallel right away to "shooting" and shooting with a camera. Still a bad decision though
wv: thrap
Every one of their covers is this bad. Considering they actually sell PS, I'm surprised it took this long to show up here.
Lens flare.
LOL I just threw a copy of this catalog in the trash over the weekend. (What a magnificent waste of paper that was.) I didn't even look closely at it.
That´s not a Photoshop Disaster, you might call ir a Marketing disaster, but there´s nothing wrong about the photoshop work in there
This ad was only supposed to be posted on http://www.thesmokinggun.com.
Yes, I got this catalog in a few weeks back and thought the same thing, but I will say, these newer covers look better than the older ones.
Yes! I have this catalog and tell my friends not to buy a Canon DSLR because they catch on fire. BUY NIKON! :)
I see what they were going for (fastest cameras in the West!), but it really looks bad.
Interesting with page 456 in the mag?
I saw this when I got my catalog and showed everyone who wouldn't shoo me away haha. My guess for the smoke is their lame attempt to show how 'hot' these products are but how hard is it to line up some cameras and whatnot and take a single photo of it?
I wish I sent this in now, damn.
Maybe a debatable advertising campaign but by no means a PSD.
Possibly the most competent reflections ever to appear on PSD, and then they ruin it all with inexplicable smoke. Odd.
I have those PS brushes. Anyone can snag them on DeviantArt. Yeah...
You know, I got this catalog in the mail, and the first thing I thought was, "this is going to end up on PhotoshopDisasters." And here it is...
I mean, really, smoke is the last thing you want to see coming off your electronics...
It's not just the smoke. The smoke is awful and it doesn't even look real.
But the real deal is the terrible perspective.
I'd need to hear how Don Draper would sell this image to me.
Until then, the only explanation that makes sense is that it wasn't just the cameras that were blowing out funny smoke.
It seems like this could work if only they had some *text* that told you why the hell the cameras are smoking. "Smoking hot deals"?
Perspective disaster!!
Nobody is seeing the true artistry of this picture. The smoke symbolizes time and how quickly it seems to fade away. The cameras are representative of the ways in which we try (in vain) to capture immortality.
If you're truly offended by their PSD or wasting of paper, you can Unsubscribe From The Catalog Mailing List. Sometimes good things do come out of disasters!
What the heck are most of you on? You're debating the wisdom of a marketing decision while failing to notice that perspective and sanity have been totally destroyed! This IS very much terrible piece of PS work.
not a disaster? are you crazy? not one of these cameras is on the same 3-dimensional plane as another. holy smokes.
hey, this is not a PS disaster. i have a canon rebel xt and i swear i once had smoke come out of the flash while shooting!! those photos were probably not touched by PS :D
I was 11 when Clash of the Titans came out and the FX were appropriate for the 1950s or so. If you are using old, fake-looking FX to be ironic or historically accurate, that's cool. But if you're trying to be technologically up-to-date and just failing, well... You're failing.
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I received this in the mail and I couldn't believe it... what the hell is with the smoke? I think B&H had to do some budget cuts and their design suffered because of it.
*everybody* know that electronics run on magic smoke I hope?
Once the magic smoke escapes... Shit stops working...
I'd say it's bad Photoshop; why doesn't the monitor cast a reflection?
Really? Someone threw this in the trash without looking in it? What? Wait... why?? You purposely have to sign up to get them (there's different versions) or ask them to send you one (or buy something from them and they will send you one). When you get tired of looking at luscious and reasonably priced gear you can then go to their site and tell them to stop sending you the damned things. Ya? Come on you lazy asses, save some frackin' trees already.
As to the smoke, that's what happens to the gnomes who live inside the cameras and who make the pretty pictures. They vanish with a shrill squeak and a puff once their paint supply runs out. My guess it's advertising their used camera department?
The first thing that struck me was the misplaced highlights and shadows, then the perspective (or lack thereof) errors.
If I handed work like this into my community college classes - they would throw it back at me and tell me to just take a single picture the right way.
On the other hand, as the same Professor would tell us, not many people would notice or care.... thus the disasters are allowed to continue. Doing things correctly often takes longer and costs more.
Did anyone see that they mess up the "Perspective" too?
Smoke is only one of the problem.
Yah, I got this in the mail the other day and thought it was a little weird. Not terrible, though. Give em credit for trying a play on words.
For those who have access to the original, all the smoke looks pretty legit except for that of the Nikon Coolpix to the right; someone had fun with the liquify tool there. maybe they thought they'd get away with it on the smallest item? Tho the camcorder ain't much better...
kingmonkey said...
I'd say it's bad Photoshop; why doesn't the monitor cast a reflection?
What?
Have you not seens all the other entries here at PsD under the reflections label?
Reflections are hard to do!
I think This ad only supposed
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Accounting bookkeeping
It really is that way on the catalog cover (I have one of them)
The implication is that the cameras just had sex and are enjoying a cigarette. I think.
Holy smokes Batman!
i got that same catalog and i never noticed that lol
B+H: Benson and Hedges?
wow... so how to shoot objek
Not really a photoshop disaster. Apaprt from the smoke shouldnt be coming from the lens, it should be leaking from the main power unit inside / processor or whatever.
the smoke makes the camera's look like a gun, if you know what I mean...
nothing wrong with this pic
I got the message they were conveying, and I didn't think it was a bad idea. I think you're all *looking* so hard for a "disaster", that you're willing to poorly fabricate one here.
wow, all cameras are looking hot, but the some????? what ever good job.
Vanessa
does no one notice the faces in the smoke? the largest one has like an evil clown near the top!
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