Friday, May 1, 2009

Monro: Now Open In Bizarro World


You have to admire the hubris required for this masterpiece. The reflection is the wrong way round? The laws of physics will obey the dictates of the Monro Muffler Company. Cars don't really have wing mirrors bigger than your head? We have suspended reason. Pray we do not suspend it any more.

Thanks to Shane!

52 comments:

Bill In Asheville said...

reflections are hard work

Leigh said...

The sad thing is, the whole layout isn't really necessary for selling mufflers. Wholly avoidable.

Marjorie said...

Objects in mirror maybe stupider than they appear...

Andi said...

*The changing from sunlight to moonlight
Reflections of my life – oh, how they fill my eyes
The greetings of people in trouble
Reflections of my life – oh, how they fill my eyes
All my sorrow – sad tomorrow...*sing*

Eduardo said...

Finally...a mirror!

Ken said...

Are you sure that's a mistake? That this isn't an ad for Relffum Ornom?

Jeff said...

That looks like a truck to me, and truck mirrors can get surprisingly large. The only thing that's a real problem to me is the "reflection".

Rachel said...

Ken is my favorite person. I snorted.

dtowngear said...

At least they got the highlights and shadows on her face coming from the right direction, right???

Dave said...

She's wearing a muffler.

ZaphodQB said...
This post has been removed by the author.
ZaphodQB said...

If you are looking up along the side of the car/truck (as we are) wouldn't you see the person sitting in the drivers seat as the reflection in the mirror?

Word verification : rhetorical

Benny said...

I think this one's covered by the enormous blanket known as artistic license. Pedants like us lot can still pick at it all day long though

lotofago said...

maybe the whole mall is inside her car

Mobat said...

Is it just me or does anyone find it odd that there is no door? Only a mirror attached to something...

Basketball John said...

The snow/breath over the mirror looks too good to be PSd. I'm guessing the picture was just flipped as the text was backwards in the original picture. Of course that means she's leaning out the passenger window.

The Sophisticate's Diary said...

Benny, the designer's artistic license should be revoked.

I'd like to see the whole picture as I can't imagine what kind of vehicle is only 4 feet long, has a mirror the size of a planet and has text all over it's rear.

N. said...

Forget the fact that the reflection is the wrong way round, the whole image just confuses my brain ... its one massive reality paradox ... like a lava lamp in the form of advertising.

Kudos to the design team, they kept me staring and I'm now very much aware of their product.

iamnotanearth said...

(possible slogan) It may be snowing, but it's only raining and backwards at Monro

Skip said...

I don't think anyone realizes that there's only one error in this design. That would have to be that these silly people have their shop's garage doors open in winter.

I saw that lady in Backwardsland, MI one time... she just has a really tiny head... and she's a vampire.

Sonia. said...

could it be a magic mirror??

XD

L. Shepherd said...

I think they gave her Molly Shannon's head, too.

Nick said...

It's not a mirror, it's a magnifying lens looking at a shop in the distance.. ;)

Owretchedman said...

lol @L. Shepherd

I thought the same thing when I saw it. Molly Shannon FTL!

morgedoid said...

amazing!. I don't know what the real disaster is but I've been looking at this for a long while wondering... is she in a chopper? is it a pickup truck and was she comped into it? man... too many questions...

Pink said...

If she's supposedly parked in front of this muffler place, then it's out in the middle of NOWHERE! There's nothing across the street.

ewaffle said...

This is a still from a movie based on a Steven King novel.

On a snowy night a woman stops in an isolated villiage because the muffler has fallen off her giganto SUV. The only shop open is Monro Muffler where the staff seems just a bit strange for some reason she can't quite figure out...

photos said...

No, you guys just don't get it!

Haven't you ever noticed that the word AMBULANCE or PARAMEDICS is spelled mirrored on the front of the ambulance?
They did that on purpose.

The same reason why Monro Muffler put Monro Muffler flipped on their store front so that everyone who looks back in their mirror sees it the right way around.

There's seriously nothing wrong with this picture.

:D

kl0x said...

I'm gonna t4ell ya, my bro's Cadillac Escalade has huge mirrors..

Chip said...

Since she stopped using her rear-view mirrors long ago, the Molly Shannon look-a-like obviously sold the advertising space to Monro Muffler, so it's just a picture glued onto the mirror. Still not sure how that's going to sell mufflers though.

Ebony McKenna. said...

I bet all those people who painted ECNALUBMA on emergency service vehicles feel reeeeeeeal stupid now :-D

Stacy said...

Rather than a muffler, I think the bigger problem with this car is that it's missing a driver's side door...

Jumblerant said...

I can only find 2 minor mistakes:

1. The mirror is the size of Germany and attached to a non-door

2. The angle of the mirror is so wrong that I'm surprised that the car didn't crash, or get crashed into, on the way to the "artist's impression".

ZaphodQB said...

Since no one else has said anything.
did you notice the guy standing in the open door(s) in short sleeves waving goodbye in a snowstorm.

pilgrimchick said...

You can argue that the whole ad part of this photo is too small to serve its purpose anyway--even without the obvious reflection problem.

Colin said...

Linda Barker?

Led said...

I'm guessing that the guy in the shop door is supposed to be waving goodbye to her ... and she's leaning out to fondly smile back ... while driving an SUV.

So the actual disaster here is the snow. Obviously she's from Scottsdale, AZ.

docpi said...

Aw, people, don't you all get it? Monro is cleverly advertising an expansion of its product range by now offering suspensions of disbelief!

Miranda said...

This is totally not a disaster, I can totally twist my car like that, this is what beautiful cars really look like, etc, etc.

Lollerskates!

exalted wombat said...

Why so uncharitable about this? It's graphic art, not photo-realism. The necessary elements are brought forward, unnecessary ones removed. Would you say to Dail "but watches DON'T melt!". Yes, I guess some of you lot would!

Blissful Builder said...

Not a PSD. She has actually backed up to a giant mirror that is set at a 45 Degree angle to the muffler shop, so we are looking at a reflection of a reflection. Pretty simple, really.

M. R Darbyshire said...

exalted wombat:

Are you saying this is a serious work of surrealist art?




P.S. Who's Dail?



Word Verification: vitylime

heath said...

Meh.

So they put the reflection backward so it'd be readable. Stupid? Yes. Disaster? Well, since it likely was intentional, I'd say no.

And I've seen mirrors easily that large on a number of SUVs. Many people just like to see bad photoshopping where there really is none.

Consider this: the person that did this, according to many here, made tons of mistakes and photoshopped the woman in at the wrong size, yet somehow managed to think to place a well done reflection of her head in the vehicle's paint.

Right.

Cas said...

woah was that a star wars reference there?

Stu and the AGM crew said...

Munro's is open!

The Sophisticate's Diary said...

Heath, where are you seeing this reflection of her head?

The Sophisticate's Diary said...

Scratch that; I see it now.

Fnarf said...

You have to admit that this is a brilliant use of the Thomas Kinkade snow filter, though.

As for the reflection, how do you know there isn't someone walking past behind her with a giant plate mirror? Huh? Double reflection for the win. And the aftermarket Jumbo Wing Mirrors.

Lisa said...

The rearview mirror is showing a reflection of another mirror, which is showing a reflection of the storefront. No PSD! This site sucks!

But seriously, folks: the graphic artist should be arrested for DWI: Designing While Intoxicated.

Robin said...

Is that Molly Shannon?

Michael said...

That sign next to her car, surely she would have hit that down with her gigantic mirror? She's clearly not looking where she's going anyway.

Pete Nichols, Esq. said...

I am 90% positive the woman in this ad is Nicole Moore.