Monday, July 13, 2009

Skyy Vodka: Whyy So Badd?


I watched, my blood curdling, as I saw with my eyes the menacing figure reveal the true horrible horror of the Claw! She clumsily tried to grip a pineapple with her pincerlike pincers but only succeeded in scraping across it in a sort of scraping motion, but the horrific appearance of her mangled fingers and thumb were already etched into my soul like a staircase on an Etch-A-Sketch. Without moving, I ran out of the room and away into the night.

-- The Horrible Claw, E.C.Carne, 1947

Thanks to Doug McG!

62 comments:

Evan said...

that thumb just looks broken and/or deformed

Nathan Aaron said...
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Nathan Aaron said...

Uhm, let alone the pineapple shadow? Isn't it all wrong (showing leaves at the end?)

"She clumsily tried to grip a pineapple with her pincerlike pincers but only succeeded in scraping across it in a sort of scraping motion." is this actually from a book titled The Horrible Claw? That sounds like some horrible writing.

trigerd said...

The thumb just looks doubled jointed, nothing photo-shopped.

JB said...

Go natural
Well, hum...

eternalcarryoutgirl said...

God, I hate those advertisements, they're all over the buildings downtown where I live.

Es Chiapas said...

Sorry this is not where to send
and my English is little

http://www.amazon.com/o/ASIN/2940361290/180-8870913-3066424?SubscriptionId=02ZH6J1W0649DTNS6002

Mortal Light said...

Your ring finger shouldn't be longer than our middle finger...

Martin said...

omg... help! a horror claw... i'm gonna dream of it tonight...

Deaf Indian Muslim Anarchist! said...

I'm always suspicious of women with long nails. You know, uh, how do they clean themselves in the toilet without getting their nails dirty?

Ew.

Laura Dotson-Thomson said...

If the ring finger were straight and the middle and pointer fingers were progressively bend, they could be ok. The thumb however is not attached to the hand correctly (double jointed or not, she's missing some muscle and skin there). it's also very awkward to get your hand to do that - as I've just spent 5 minutes trying to re-enact it with a mirror to see if it looks similar... the shadows are probably the thing that's skewing it most (besides the thumb).

Belle Epoque said...

Hope the vodka doesn't taste monstrous...

Hil said...

Honestly. Get a pineapple, get a woman with hands, take a picture. Why bring Photoshop into it?

Steve said...

Did they even have Etch-a Sketch in 1947?

Randal L. Schwartz said...
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Randal L. Schwartz said...

And the irony of "GO NATURAL" just above that most unnatural unholy hand.

And I'm pretty sure my girlfriend can't do that. :)

Galadriel said...

"She clumsily tried to grip a pineapple with her pincerlike pincers but only succeeded in scraping across it in a sort of scraping motion"

...in part because the pineapple was made of plastic.

~ ~ ~

My thumb is double jointed and I can't quite get it to turn that way.

rosannaren said...

AHA! Saw this in San Francisco last weekend. Or a similar ad.
Same messed up hand though. It was hard not to notice.

melinchains said...

I just tried to make that shape with my hand (God knows why) and I think I may have just broken and/or dislocated at least two of my fingers...

Definite PSD.

Blissful Builder said...

Come on, folks. Isn't anyone going to say that their boyfriend or girlfriend can do this with their hand? I am very disappointed.

unMuse said...

i'm double jointed in all my fingers on both hands and i can do this.

Sure, it looks terrible, but it wasn't a photoshop disaster. It's more like an art director disaster.

Kasey said...

I think the hand was altered. The question is why make the hand look so freaky?

Take a look at this version:

http://copyranter.blogspot.com/2009/07/claw-paw-from-skyy.html


It has the exact same hand and a similar shadow.

Waldobaby said...

Can one slice a real pineapple that close to its full diameter without revealing the pithy core more or cut into the leaves?

@Hil: "Honestly. Get a pineapple, get a woman with hands, take a picture. Why bring Photoshop into it?"

Because someone would lose a job if the extra fancy way had a simple alternative. Before PS, people could actually do decent work!

eloahjames said...

OMG, reading the text below the picture created this horrible optical illusion where that awful hand actually seemed to be undulating - or scrabbling toward me. I may be sick.

wv: supweret - as in "sup, weretalons!"

gwy9etc said...

Blissful Builder:
My girlfriend can do that. Of course, I broke her hand for trying to steal my pineapple, after I'd drunk a bunch of vodka.

Muninn said...

The irony of the "Go Natural" tagline absolutely kills me.

About Us said...

What are they promoting? A pineapple, a shampoo, a lotion or a cuticle remover? :)

jimkeller24 said...

The inexplicable lengthening/straightening of the ring finger combined with the deformed index finger and pinky is probably what makes it look weird.

That and the fact they airbrushed out those wrinkles on the finger joints.

Why? Because normal stuff on (hand) models is creepy.

jimkeller24 said...

And the hand from the ad that Kasey posted is the original one, which was then pasted on this glorious disaster.

You can see they had to paint in a piece of thumb - the piece that was pressing against the pineapple in the original.

screamingmimi90 said...

What a hack job. They had to make a vertical ad fit in a horizontal space. The only thing they changed was the pineapple.

roballen said...

I'm assuming they were going for sexy, but how sexy is a deformed hand?

pincerlike pincers - literature has reached a new apex.
WV: hyper. indeed.

Ken Tam said...

Farmers can't see the designer have did the photoshop if they don't over done it.

Danhê said...

hm... not so natural, Skyy.

Sarah said...

I see nothing wrong with the hand. Foreshortening, anyone?

Though that reflection is an other case.

Target Drone said...

@unMuse,

If you really truly can pose your hand exactly like the one in this picture, I have to ask: do you primarily hunt for small mammals from power lines, or do you prefer to snatch fish from the open water?

:-)

silivrenglaur said...

my thumb looks like that D:

Ruth of All Evil said...

I see this billboard every morning on my way to downtown Boston. It freaks me out every time. I always thought either it's intentionally ironic, what with the deformed claw and the "GO NATURAL," or it truly deserves a spot on PSD. I see it's the latter.

Yoshimi said...

Is the quality of the writing supposed to reflect the quality of the PS?

Ebony McKenna. said...

Irony win!

photos said...

All the comments on the thumb... I actually - really - have a thumb like that. I dislocated it once and it never really (was) popped back in, so now I can freely twist and turn the thumb and if I stretch it, it looks just like in the picture. It can be even more unnatural ;oD

Iritscen said...

It's not great, but I think Es Chiapas' find (6th post, up top) is wayyy worse. Check out that right arm!

Mer said...

OMG, I've totally seen this billboard in Austin! I was mildly horrified when I drove past - almost hit the car in front of me. It's transfixing!

Nyks said...

First thing, i though, was "Left 4 Dead" computergame ... see logo:
http://i235.photobucket.com/albums/ee152/Theorix94/spray_left4dead_hand_copy.png

Roy said...

Its sharp - its deadly - ITS ... THE PINEAPPLE CLAW!
You'll never bite your nails again!

Miranda said...

DEATH TO THE EVIL PINEAPPLE

VW: bleglica. lolwut? someone make a sentence with this!

Orangetiki said...

is it me or do I now have X-Ray vision? It's either that or her bones are showing through her overly shinny skin.

Isha said...

A claw is a claw
And, and, and nobody has seen a, a talking claw
Nobody has seen a talking claw
Unless, unless that claw is the famous, the famous
Unless that claw is the famous... Mr.... Klaw.

Mr... vanity klaw....

girlrat said...

I can actually almost do that. But then again, my thumb was mangled in an accident when I was a teenager.

Regina said...

omg... thats so creepy
is it suposed to make me want to buy this 'natural' product???
really???

Are you sure this'snt an advertisment for a horror movie??
:O wow thats something..

I think I may dont know what natural means :X

Tina said...

A Russian PSD (PhotoShopDisaster): http://static.diary.ru/userdir/9/9/1/4/991428/43134049.jpg
What furs can do!

Jolene said...

Go Natural or not, the hand is too un-natural that it becomes freaky.

ther1 said...

Lovecraftian fiction parodies.

Yes. Yes.

*geekasm*

Mrs A said...

Then there is the horrible possibility that pineapple infused vodka really does exist!

Tapasi Debnath said...

Send more picture. continue this...............

pako said...

hahaha i saw this billboard a few weeks ago in my area and when i saw it I actually stopped and was all "wow, i hope that makes photoshopdisasters" glad to see it did!

Chrissy Onion said...

They totally messed up on the ring finger. The part where it starts is waaaay too far down.

robert coplen said...

I'm actually more bothered by the pineapple. Looks like they just whited out most of it and colored over it with a yellow crayon.

Churro said...

The left side of that hand looks to have more of the original pixels still in place. The right side, however, has been completely bungled, and the fact that it still looks somewhat realistic but the perspective's subtly off makes the final effect that much more unsettling. "Go Natural" indeed!

Vanshira said...

First: I have a double-jointed thumb, and can wrangle my hand into something close to that position with some difficulty, but it must be said that either that woman has huge hands or that is one tiny pineapple. I have long fingers, and I couldn't cover a normal-sized pineapple half with them. And the proportions of her middle and ring fingers are...weird. No matter how I try to bend my own fingers, I can't get them to look quite like hers. The thumb may not be photoshopped, but I'll bet a bottle of SKYY that her fingers are.

Second: You must have written that extract from "The Horrible Claw" yourself, because I can't imagine any literate editor would publish an actual book with such Godawful writing. Unless it was a parody.

Rabbit said...

Did NOONE notice that she has no knuckle-wrinkles?? :P

Erika said...

Lol @ pincerlike pincers.

What the hell?

I guess i must have an applelike apple in my kitchenlike kitchen.

'It's better to let people think you're an idiot then open your mouth and prove it.'

Crystal said...

I can actually do that with my thumb, but that's not to say that it isn't photoshopped... only that the horribly mangled look of the thumb is completely possible without photoshop. However, I think that the joint connecting the thumb TO the hand is too flat to be real, but that's only basing it off of my own hand.