It looks as though you're localizing some marketing images.
Would you like to:
- Use the original American images?
- Hire a local photographer?
- Clumsily get rid of the black guy?
Thanks to everyone who sent this in! Discussion on reddit is here!
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Tuesday, August 25, 2009
Microsoft Poland: At Least They Left The Asian Guy In
Thanks to everyone who sent this in! Discussion on reddit is here!
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168 comments:
I like how that computer monitor isn't plugged into anything.
Microsoft: optimize your staff
* Leave the white Macbook front and center in a MicroSoft Ad?
You'd have thought that was the first thing they'd Photoshop out...
It's okay if he has a black hand.
Oh, that's not Photoshop. They actually REPLACED HIS HEAD! It has begun!
LMAO!!!
lol retarded.
The woman's arm and hand on the keyboard don't look all that real either.
White head, black hand, great job.
I think the intention was to make this ad even more PC, since you now have an asian guy, a woman and a black guys body with a white guys head. When you can't add more people, fuse them together!
"Hey! We can't have a Mac in the middle of a Microsoft ad!"
"Don't worry, I'll just clone out the Apple logo, and no one will know it's an iBook G4."
--
"Wait? Are there black people in Poland?"
"Don't worry, I'll just comp in a guy with vaguely Slavic looks, lit from a completely different angle."
--
"We need the woman at the head of the table to be doing something."
"Don't worry, I'l put in a monitor with no power or video cable, and a random keyboard."
*groans* Why not replace his hands, too... if you have to do some crappy photoshopping anyways!
At least in the top one, they're all looking in more or less the same direction.
What no one realizes is that it was the black guy who was comped in...
Lame!!
The bad cloning around the window is also letting them down, besides the obvious that is...
Photoshop Disasters is at its absolute best when there's some social commentary involved. Good find.
Not a PsD at all.
Didn't you read about the groundbreaking head transplant technology developed in Poland?
I had hopes that we'd make it through this entry without anyone mentioning "NOT A PSD!" almost... : (
hahahaha!
cant believe it, so dumb
its funny the woman is ready to hit ESC when prompted --WTF?
an obvious macbook, Microsoft come on!?!the head swap made my drink come out of my nose, funny ish. makes me feel better about my psD's of your mom.
This is what happens when you use MS Paint
Actually, it's all been explained... Frankie J Holden's head works for MS now
http://tvweek.ninemsn.com.au/img/features/underbelly/frankiej.jpg
That's funny how they photoshopped James Earl Jone's head onto that white guy.
http://microlove.ytmnd.com/
The two versions:
The original
The polish
and the two images:
Image 1
Image 2
Microsoft got wind that folks found out about this clumsy and racist garbage and suddenly both ads look the same, at the links.
"clumsy and racist garbage"
Agreed!
The terrible Old-White-Guy insert certainly distracts me from the Apple looking laptop...
someone will get fired for bad skill in PSD
wait, what u mean failed skillz at PSD?
Successful PSD skills lead to lots of PSD moments! Having good PS skillz leads to zero PSDs :p
omg, i knew there are lots o racists in my country, but this is... just pure stupidity ;/
http://www.foxnews.com/story/0,2933,542901,00.html
This made Fox News.
The caption: "Empower your people with the IT tools they need."
Polish caption: "Empower your half-white Poles with the MacBooks they need."
WV: ausigh
(My reaction to this PsD.)
Oh is that what they mean by mixed race? Or was it mix'n'match race?
It seems they heard of the protest. The bad photoshop has been replaced by the original...
... luckily there's this thing called "blog archive"
The white head and black hand actually symbolise interracial harmony.
It is supposed to show that a person can be white and black, old and young at the same time.
I don't think they used photoshop. It's Microsoft, so they used Paint! Have you ever tried to move a hand with paint?
The lady obviously had her teeth fixed too
it poor job obviously, they should hire a local photographer, someone made poor decision - but i wouldn't go as far as racism as from maketing decision i understand the reason - you cater to 99.9% white country - this image look foregin in sens that people wouldn't connect with the ad. (there're many many more asian folks in poland than any other ethnic groups)
don't get me wrong - as i work in marketing (no in MS :P) and i would agree to take new shot e.g. for eastern country.
ps job was poor though.
It even made the BBC news front page too!
http://news.bbc.co.uk/1/hi/technology/8221896.stm
The original head doesn't look right either... Are you sure THAT hadn't been photoshopped too?
Pero qué torrrrrrpessss!!!
My first comment.
At first I thought they'd done the usual and stick a black guy in, but it's actually the other way round!! Some people really have no brains.
Photoshop disaster!!! For starters, who are they localising this one for, AND the presenter lady's hair looks fake! ;)
http://img402.imageshack.us/img402/7308/microsoftlocalisation.jpg
At least it's nice to see that the white guy has a slightly mentally retarded look about him. Which one do we want to be the paraplegic?
Don't forget that in countries like Poland there are simply NO black people, they simply don't live there, never moved in. Then the story becomes a little less racist, but more an example of how in every part of the world marketing goes hand in hand wit the local habitudes and that advertisement works stronger the more one recognises himelf or hid daily environment.
"Don't forget that in countries like Poland there are simply NO black people, they simply don't live there, never moved in"
It is not true. There is many black people here in Poland. Believe me :)
wow.. a microsoft ad with a MacBook in it! perfect.. DOWN WITH RACISTS!!
Check their web design disaster here
: http://www.microsoft.com/poland/businessproductivity/default.mspx
you would think they know how to do these kinda things at Microsoft...
What about the MacBook of the head-replaced guy? Another jewel of that image!!
More politically correct idiots getting into a lather over nothing such as Ula .
Wait until you have to experience mass immigration as we've had to bear in the UK and see your country disappear.
Poland's population is virtually 99% Polish so it's unsurprising they would try and tailor the advert to potential buyers.
We have this PC nonsense all the time in the UK where adverts are carefully made to ensure no ethnic group is offended.
If this was an advert aimed at an African audience ,say Ghanaians then one would expect all three individiuals to be black Africans to appeal to the consumers there.
However as soon as the boot is on the opposite foot as in this instance, holy hell breaks loose and the PC mob (inc.our 'beloved' uber PC BBC) start citing it as a case of blatant racism. Pathetic.
@Veronica makes the news...
http://www.guardian.co.uk/technology/2009/aug/26/microsoft-race-gaffe
Tiraram a cabeça do Martinho da Vila e colocaram a cabeça do Chandler. Hahahahaha
Brian, I don't have a problem per se with them wanting to tailor the ad to a different audience. But if you're going to Photoshop it, there has to be a better effort made. Also, why couldn't they just shoot multiple images? How much does it honestly cost to get a different person in there and shoot 1 more picture?
@Brian - 'Wait until you have to experience mass immigration as we've had to bear in the UK and see your country disappear.'???
I'm in the UK right now and it certainly hasn't disappeared.
Your politics might be tainting your posts old son.
Nice Microsoft uses Apple!!! this blog is amazing, is my first time here... for sure i'll keep coming!!! great job!! very fun!
I love how they're "investigating" the incident like it wasn't approved by several people.
Thanks for this great post, but they have changed at the moment
this actually made the newspapers today in Chile!
Brian, Brian, Brian.
"More politically correct idiots getting into a lather over nothing such as Ula ."
What are the like of yours? Politically incorrect? I have a better name: arm chair racist.
"Wait until you have to experience mass immigration as we've had to bear in the UK and see your country disappear."
Mass immigration? You want to experience that then move to Iran (who had to deal with millions of Iraqi displaced people) or South Africa (who had to deal with millions of Zimbabwean displaced people).
That is mass immigration.
That some derided British individuals are complaining about the paltry amount of people moving to the UK (to help to pay for the benefits of the local people forever unemployed) as mass immigration is delusional paranoia.
"Poland's population is virtually 99% Polish so it's unsurprising they would try and tailor the advert to potential buyers."
And the other 1% is Chinese? As somebody that has worked in Poland I could disabuse you of your lousy maths, but I am sure you are clever enough to go and check the facts yourself.
"We have this PC nonsense all the time in the UK where adverts are carefully made to ensure no ethnic group is offended."
The only people that ever get offended is the likes of you and your mates in the BNP. Most people don't give a toss and see it like it is: an uneducated, badly performed, marketing stunt. It is only when when white people with low esteem like you complain that it becomes a hot potato issue.
"If this was an advert aimed at an African audience ,say Ghanaians then one would expect all three individiuals to be black Africans to appeal to the consumers there."
That is what you say, looking at magazines in those countries would disabuse you from your unmitigated optimism. people in those countries often complain that international media and magazines don't reflect how the local populations are. Honestly, watching TV ore reading magazines in some countries would lead you to believe that Scandinavians were the totality of the human race.
"However as soon as the boot is on the opposite foot as in this instance, holy hell breaks loose and the PC mob (inc.our 'beloved' uber PC BBC) start citing it as a case of blatant racism. Pathetic."
People in countries with majority black population don't photoshop black people in top of white folk. They simply don't, the other way around is common, as this example shows. So which opposite foot are you talking about?
As for the BBC article, your hate and rage is clearly clouding your eyesight, nowhere in the article the BBC classifies the pictures or Microsoft's actions as racist, that is an invention that you decided to pull out of your oxygen pumped brain. Stop hyperventilating, it is not good for you.
Microsoft got a new folk lol .
i know that guy, yes the one of the replacing head... i remember him well, it's the art director of our office in Polland many years ago... I was the copywriter and we had a terrible argument 'cause he desperately wanted to be one of the french fries in a burger king print for outdoors, he always tried to be inside the ads we made... even in the tampax ones!!! i am happy that he finally suceeded.
"One of these things is not like the others..."
*applauds Tzctlpc* THANK YOU, armchair bigots like Brian give this country a bad name.
Also did anyone else notice that the BBC article quotes Veronica's comment as if she's seriously suggesting the hand-one-colour-face-another approach is intentional? That's the last time I accuse americans of not being able to understand irony!
There are no black people in Poland and an advert with a black guy directed toward local companies would look unnatural if not stupid. End of the story. Ain't it obvious? Whoever calls it racism devalues this world and simply refuses to think before expresing himself. (... or herself, to be politically correct)
Marek from Warsaw
Estan pasaos en Polonia, haaaazfavor
Michael Jackson should have had that surgeon.
check this image http://m.onet.pl/_m/54e414f97733553337f33649726abcb8,21,1.jpg original at http://www.umlub.pl (medical school in poland)
There is only so much you can do with MS Paint.
The white guy doesn't even have a neck!!
Imagine if in a MS ad in the USA, there was a guy in Afghani garb? Would they ever do that? No - Americans would be offended. Listen, there are no black people in Poland, and the customers there would have been alienated, and maybe some biggots offended. It's the way we all are, get over it.
Is that a MacBook?
My mac has MS Office on it for compatibility with people I work with. If the ad is about software, having a Mac isn't that stupid. They do make software for macs.
That's the least of the problems with this pic.
Did they lighten the hand on frankenprofessional a little?
wv:exqcit Soon to be a rapper's name...maybe with a "z" exqzit?
It's made the Yahoo news:
http://news.yahoo.com/s/ap/us_tec_microsoft_poland_picture
Now that I look again the whole bottom picture is lighter, not just the hand.
also the french press: http://www.ecrans.fr/En-Pologne-Microsoft-fait-dans-la,7929.html
What a shame on Poland!!!!! Hey polish you are very rude! I wish you could see your own living out from Poland and how they are treated...very badly for sure... so why do you do this unto others? if you yourselfs suffer from discrimination in Europe1 your fame is everywhere now and after this no one will like you more.. shame on you
http://www.google.com/hostednews/ap/article/ALeqM5j_oC3dvQjJP_0vJFnogIaatJ9oIQD9AAAMT82
and in Hungary: http://index.hu/tech/net/2009/08/26/feketet_cenzurazott_a_microsoft/
Microsoft and Photoshop do not go together, at all.
The lighting on the white man's face is also very off.
While you're pasting the white guy's head on (badly) why not use the dodge/burn tool to take away some of the brown hand?
Tal vez quisieron poner un polaco solamente, no pensemos en lo malo.
News Flash: Exposed Microsoft is into "Human Cloning!"(A Top company secret EXPOSED)!
Its a NEW BREED of Humanoids. A failed operation attempt produced a crossed-mixed! Microsoft Investigating.
They Photoshopped the black guy out because he just got drafted into the NBA, and it was against his contract to do any type of advertising for any other company.
That's where all black people vanish to - the NBA. :)
I think Obama should invite Bill Gates for a beer.
I am not sure why ppl saying there is mac on picture, yes the laptop is white but there is no mac log in it. You see dell has some laptop that has white cover. Secondly why this picture issue is big of a deal, polish more than 90 % white ppl. If they want it to they could even change all the picture and keep only white ppl picture. You see it's there business adds they can put whatever they want it to. By the way I am asian and my father is dark. No offense I guess ppl has lots of time to spend figuring out on nonsense issue like this. Feeling sorry for company what they have to go through in terms of dealing with ileterate idoits ppl nagging over stupid add.
Congrats on making the BBC news front page with this!
Not that unusual. Black folk are pretty uncommon in poland, I've done some similar localising tasks myself. You can't just assume that the studio responsible has a photography outfit ready to go.
However personally I'd of used a different image, and DEFINTIELY not used the same image but altered in different language versions of the site ... its asking for trouble.
Also ye, def a PSD, the jobs pretty poor :p
I wonder... could you guys tell me where I can buy that kind of wireless monitor (no power cables needed)? ^___^;
Shame on Microsoft for blatant racism. I refuse to believe all of Poland is that close-minded that they can't deal with seeing a black man in picture of a major company. This is the reality of black people in 2009. NM.
Tzctlpc said...
"As for the BBC article, your hate and rage is clearly clouding your eyesight, nowhere in the article the BBC classifies the pictures or Microsoft's actions as racist, that is an invention that you decided to pull out of your oxygen pumped brain. Stop hyperventilating, it is not good for you."
Without wishing to disagree with you about the foolishness of Brian's post, the headline for the article on the BBC does say "Microsoft in web photo racism row". I know it's not 'in' the article but...
http://news.bbc.co.uk/1/hi/technology/8221896.stm
This is like one of those "how many mistakes can you find" in the picture. BAD, BAD, BAD, sloppy, disgustingly sloppy, shame on you. No proof-reading, no proof-looking, geez, I hope they didn't get paid for this sloppy mess.
Well, I have just one thing to say...
Here in Brazil, we are just beggining to discuss the racism issue, and I prefer much more when we didn`t.
Racism was created by the xenofobia and is sustained by people reactions to this kind of thing. Racism is as stupid as eating shit, so let it go!
Well, I have just one thing to say...
Here in Brazil, we are just beggining to discuss the racism issue in business context, and I prefer much more when we didn`t.
Racism was created by the xenofobia and is sustained by people reactions to this kind of thing. Racism is as stupid as eating shit, so let it go!
I think the lady is also not der. Great job!
POLISH = FASCIST
omg...wow, I'm a stock photographer / graphic designer and I would just die laughing if I saw someone do something like this to one of my stock images.
I like how the head transplant comes with its own unique lighting source, from the other side of the room.
Mack E. said...
I think Obama should invite Bill Gates for a beer.
HAHAHAHAHAHAHAHAHAHAHAHAHA
Why is anyone surprised? This is the same lack of attention to detail and poor QA that we have come to love from MS.
Give me a MAC and put LINUX on my PC box. I'm done, had it with these jerks. VISTA need anymore be said!
Why is anyone surprised? This is the same lack of attention to detail and poor QA that we have come to love from MS.
Give me a MAC and put LINUX on my PC box. I'm done, had it with these jerks. VISTA need anymore be said!
It gets even stupider: CNN Article
"We apologized, fixed the error and we are looking into how it happened," said Lou Gellos, a Microsoft spokesman.
He said that because the company was still reviewing how the swap occurred he could not comment further.
On Microsoft's official page on the social network site Twitter, a posting calls the swap "a marketing mistake" and offers "sincere apologies."
Bloggers have had a field day with the story, with some suggesting Microsoft was attempting to please all markets by having a man with both a white face and a black hand.
"The white head and black hand actually symbolise interracial harmony. It is supposed to show that a person can be white and black, old and young at the same time," said one blogger on the Photoshop Disasters blog.
BBC, please make sure your writers have a vague understanding of the internet before they quote blogs.
Also, LOL.
My question is...wtf are they looking at?
hi guys,
(sorry that's sexist)
hi guys and girls,
(oops - ditto)
hello homo sapiens,
(hmmm... too anglophile)
ADSLJ AD SF A ADSK DF:
(that should offend nobody I hope...)
ALL advertising photos are doctored nowadays. So what's the big deal?
Anyway, I'm glad we're not wasting time on stupid things like AIDS pandemics or world hunger...
http://www.stuff.co.nz/technology/2806904/Microsoft-photo-sparks-racism-row
http://i207.photobucket.com/albums/bb87/duckmaker/micro.jpg
Nope... darn... I still noticed the Macbook.
Are they laughing because Windows has hung up / BSODed on them? The woman is pressing the Esc key!
They actually wanted to replace him with an Indian guy...
XD I just saw this on the BBC News. How the hell could they mess something like that up?
My black guy can do that.
THE IMAGE ERROR IS THAT THEY CHANGE THE FACE OF THE BLACK GUY, LET IT WITH THE SAME CLOUTH.
This is way better:
http://666kb.com/i/bbv6h0ib3ygqkwmow.jpg
LOL. Last time Poland got this much attention was when Lech Walesa organized strikes in the 80s. I guess it's the first "international" event for Poland in the 21 century... heh...
To: HR_1PrMfqZMmflzFDVE4PKhZ7i3t_5KRd7DC:
I can't believe that you had the gall to say: "ADSLJ AD SF A ADSK DF" you obviously have issues with UPPER case letters from the middle row.
appropriate wv: dinger
"Line 2, Boss, ...it's Bill Gates on Intergalactic Long Distance...
"WHAT!!!???"
"LISTEN, Bill, originally this was 3 greys sitting at Macs."
"THAT'S RIGHT!"
"Then we made it dumb Humanoids on lousy PCs to satisfy all YOUR pathetic Earth customers."
"...Now you complain again?"
"WHAT? They're laughing at you personally?"
U?
"Not MY fault!'
"Lissten up, How many times must we change this friggin' ad to make you weird Earthlings happy?"
"You a-holes on Earth are the bane of the universe, believe me."
"What do you friggin' want... Andromeda for gawds sake?"
"I'm not changing that ad.... EAT IT, Bill and get another universal ad agency "
"Moronic idiot!"
"K---M-A--!"
CLICK.
This is now being reported as news... Bwahaha
MICROSOFT ¿ES RACISTA?
http://www.allegro.cc/images/rcache/c/d/cdcb57cc30d864d892cde11482c452bb.jpg
hi can U tell me what template is better for me.
anika
www.image4tomorrow.blogspot.com
yup that was my first though too, the monitor not plugged. And then the nice "tan" on the white guys hand. Must own a hand tanner...
It's worth noting that the full picture is even better, since in neither shot are the man-in-question's legs even remotely connected to his torso.
http://pokazywarka.pl/msmurzyn/
It's the same guy. They just turned his head, so of course the lighting looks different. It is like an infrared adjustment layer only more natural. Don't be so critical!
LOL!
I would have replaced his picture too. He is very unattractive. Isn't advertising supposed to be pleasing to the eye? As far as the hand remaining the same, I would have never noticed. It doesn't even look like an African American hand.It all boils down to the race card again. They could have replaced his face with any nationality and people would still make a big deal out of it. Get over it America. We have so many real problems !!!!!
some photoshop tutorials from microsoft please!
The reason why there's no cables attached to the Monitor is they are using it on the projector... ja!
Also the monitor's power cable just fell on the floor... how about that huh?
For the rest of the PSD, there's no excuse!!!
http://www.pdnpulse.com/2009/08/swift-apology-from-microsoft-over-racial-photoshopping.html
micro$apology
Kathy, racism IS a real problem. don't be so naive
That´s a wireless monitor
Woman: sir is there a little piece of lettus stuck in my teeth?
It also got front page in one of the most read newspapers in Argentina:
http://www.pagina12.com.ar/diario/principal/index.html
(Go to the bottom of the page, where it says Pirulo de tapa)
WV: Troomys (The name of the alien species behind the white/black guy mask)
Macbook? Why are people saying there's a Macbook there? I see a whitish laptop, but it doesn't have the Apple logo which I'm pretty sure ALL Macbooks have. It's possible they removed it in both ads, but this seems an unnecessarily complex explanation. Occams Razor applies and contrary to what some people seem to think, Apple does not have a patent on whitish laptops (I'm not even sure they were the first) so it's likely some other whitish laptop...
I saw the news in CNN
To Marek, Brian, and anyone else here or elsewhere who says "There are no black people in Poland", I say: Emmanuel Olisadebe. Nigerian-born member of the POLISH NATIONAL FOOTBALL TEAM. And the last I checked, pretty much black.
Someone saying "There are no black people in Poland" is the same as Mahmoud Ahmadinejad saying "There are no homosexuals in Iran": DEAD WRONG.
And nobody talks about our french version, of course !
To Sylvain
Excellent !
Its now made it to the BBC website....
http://news.bbc.co.uk/1/hi/technology/8221896.stm
Unbelievable !
Microsoft did something similar in 2005. In that case, the iBook was replaced with a grey laptop:
Original:
http://img41.imageshack.us/img41/7117/files6jo.jpg
Photoshopped:
http://img195.imageshack.us/img195/8481/heroconfident.jpg
The Onion has an August 4 piece along the same lines @ http://www.theonion.com/content/node/29423 (Black Executive Prominently Displayed). Poor Americans and their guilt-infested political correctness sh*t.
Haha. I guess polish people are a little racist towards blacks, but cool with Asians.
ps. Visit my Vampire Blog
www.vampires4real.blogspot.com
I don't believe it is racist at all. Ignorant and amateurish? Yes! Not racist.
You target your communications to the audience. In this case, Poland may not have a target population of blacks (or Asians, for that matter).
This was a job of expediency. And, probably of corporate compliance "WE WANT ALL OUR WEB PAGES TO BE CONSISTENT." I've been there.
Yes, it is less than decent PS job done on a staged, rented "swipe photo". Hold MICROSOFT Corporate responsible. Hold the Art Director responsible. Hold the webmaster responsible. And, of course, the supposed graphics person. Oh, and about the IBOOK, front and center... why not. PPT, Word, Excel, Entourage etc do work in the OS X world.
Don't read anything more into this than amateurs learning their craft. Experience doesn't come cheaply.
I'm certain people in Microsoft are busy pointing fingers as well.
Apple's contribution to computing should not be underestimated. Nobody was even aware of the colour white before Apple invented it.
Their "white technology" is so advanced, no other manufacturer is able to even copy it. MSI, Sony and Asus all are unable to make one.
It's not racist at all. There are really, really few black people in Poland and original photo would look 'foreign', that's why they wanted to change it.
Badly done photo manipulation - yes, racist - not at all.
@zanam
A wirless TV/monitor is demostrated in this video clip:
Talks Eric Giler demos wireless electricity
http://www.ted.com/talks/eric_giler_demos_wireless_electricity.html
It will however probably still take a while before you can buy one in a shop.
It's police way!
I thought that the PSD dsaster folks would certainly point out the bad job on the original- you can see an obvious seam in the wrist and the black gentleman's head is at an unnatural angle, is too large, and has uneven shading around the neck. Microsoft tried to re-purpose aging marketing photos in the USA by making a scene have more minorities. A bad job, but not as bad as the job on the Polish site- the image for the Polish people is so bad it's laughable. The gaff I see is that Microsoft has no respect for the Polish people. And they'll take the marketing hit on their image because it covers up the initial attempt to make the image politically correct for the American people.
Do you folks really think the first image is natural looking?
Two words - Epic Fail
One thing that nobody seems to have noticed is how bad the translation actually is. You don't have to understand Polish to wonder why the heck each line is three times as long as in the original.
There aren't any mistakes in there, but it sounds so awfully non-catchy. bah.
Literally the translation of "empower your people" reads "enhance your company's employees' possibilities". The line on IT tools isn't any better.
omg, his neck, it's broken, why is no one calling for help???
But even photoshop disasters aside, a *Mac* is in the middle of the photos and the Windows monitor isn't even plugged in.
Looks like this was a stock photo very awkwardly pieced together.
Hey!!! This is not the first time this thing happens with microsoft. Look at this conference of David Carson, he made an ad for Microsoft and they changed for a white kid in Germany: http://www.ted.com/talks/david_carson_on_design.html
I spent 3 weeks localizing MSFT images while working at one of their agencies. For US audiences they want the most diverse imagery you can get, but you wouldn't believe the bizarre have.
The regional offices are the one's requesting these changes, albeit hoping they are more competently done.
Oh and yeah, they don't want to shell out their local budgets for a custom photo shoot. Of course.
We can debate until the cows come home whether an ad should reflect the target country's population, etc. In the end of the day, this is just a bad job. If they wanted to replace the black guy with a white guy, they should have just taken a new picture. Hell, it was a terrible picture to begin with. I can't believe that people still go in and Photoshop stuff up, knowing that blogs like this exist and they'll get called on it--especially when they're changing things up to be "diverse" (or less diverse, in this case, perhaps). It just amazes me what goes to press/web and makes me wonder who is running these companies (although in this case, I know, so I guess I shouldn't be surprised).
@ Nil Einne
Since Mac is the only major computer brand currently making ALL WHITE laptops, and is known for doing so...Occam's Razor should lead to the conclusion that it is a Macbook that Microsoft wiped the logo from when they were doing all the other Photoshop work on the pic.
Inventing the rarely-seen, never-marketed all-white laptop made by a different computer company is a complicated fabrication that the Razor cuts right through. Philosophy ftw.
(LOL @ Stefan's comment)
(Also LOL @ BBC quoting a satire post from the blog as actual opinion.)
"Get your IT people what they need..."
Hey Asian guy, you only need a bottle of water. Keep smiling.
Microsoft issues an apology for it here: http://www.3news.co.nz/Microsoft-apologises-for-changing-mans-race-in-photo/tabid/421/articleID/118426/cat/832/Default.aspx
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I'm Polish and I can say that Poles are retarded, and i love it.
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