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(Boots is a big drugstore chain in the UK.) Thanks to Mary!
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Monday, November 2, 2009
Boots: Huh?
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35 comments:
just run it!
I bet the person who did this lazy work, got fired from their job...
haha
In-store graphics at a store the size of Boots might run, what, 20k sheets? What's a couple grand between friends?
Does anyone even GO to press checks anymore?!
Press ChecK? Did they even bother to see a proof?
Photoshop Disaster, and also a corporate systems disaster, nice! It's good to know that "professionals" can mess up in such a basic way.
nice one
I tough disaster was FRINGE
so much disappoint
unsubscribering
wv: conds as in condoms you should use if you are a Boots artworker with the fringe
So very sad.
Why am I reminded of an old Mary Tyler Moore Show episode...
...Ted Baxter is at the anchor desk, doing the "throw-over" to the sports guy, and instead of following the stage directions on the cue cards, he's simply reading off everything that's written on the cue card: "...and now, over to Wally for the sports wrapup! Point to Wally!"
to be honest, i dont see how this is a disaster. maybe its because i dont watch fringe or im blind
the latter one, yes.
As Moses said, what's wrong there? I don't see Fringe but I've seen the commercials and the girl and the boy are there.
What's the disaster? I can't see anything
you're looking too hard, ruso.
Is there a significant difference, one that a disinterested third person could point to with a high level of certainty, between a civilian and a professional brain fart?
Look above the fringe?
People, just use a separate word document attached to the e-mail for this things... jesus christ...
If the only requirement of being a Graphic Designer is the ability to use the outer-glow, that must make me a pro.
wv: bribi: What Boots accepted to print this piece of shit.
Are the people asking what the prob is joking or they seriously are not realising what the prob is? The big Artworker Note in white text on the pink background is the disaster kids.
I'm not going to defend the responsible for this disaster, but there is no graphic diference between the wrong magenta rectangle and the right cyan circles (both look like part of the advertising), so it's understandable that at first glance you put both in the same bag.
Anyway, yes, we are talking big business here, not a small neighbourhood video store, so there's no excuses.
BTW, Fringe is a disaster but of another kind.
VW: Maluse. All said.
Ruso, your massive cretinism has brought joy to my otherwise dull day.
I didn't even know Boots sold DVDs!
That's a pretty big error, though!
My former editor in chief used to say: designers don't READ. So true :D
sorry but I don't see the disaster...
isn't the "check the image..." a part of the cover?
I myself place those notes sometimes when I send sth over to our graphic dept and I always worry weather they'll check it and remove it :/
wv: verfea - is the key :)
Management Note:
ALT,CTRL+Z the Artworker
& act clueless
It was in the window of WH Smiths, not boots. I sent in an image very similar to this one a couple of months ago to this blog.
The "artworker" (sounds like something out of 30's Communist Social Realism: Comrade Engineer, Comrade Artworker needs to speak with you regarding...) probably looked at the huge note, checked the image, saw it was the right image, sent it to pre-press, checked the proof and OKed it.
Hey, it said check the image and he did. Nobody said anything about taking the huge note off of it.
Boots don't sell DVDs.. are you sure this isn't WH Smiths?
This isn't really a Photoshop disaster as much as it is a proofreading disaster. The disaster, as far as I can tell, isn't about poor use of Photoshop.
I'm more inclined to go with HMV than boots. Their posters are always White background.
I sent that in.
Yes it was W H Smith not Boots.
The icing on the cake for me was when I pointed it out to the shop manageress and she told me she was keeping it up as there was no Head Office instruction to take it down and she needed all the pre sales orders she could get.
WV Chrica A combo of Christ! and Crikey! and Caramba!
shocking, lol.
Shocking but l seen and read worse, lights out.
In all the time I've been reading this blog this is the biggest mess that I've seen by far. I really can't believe it really happened!
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